Planted launches its famous planted.chicken product with new curry marinade

Kemptthal, April 4, 2022 - The Swiss foodtech start-up Planted, known for alternative proteins, especially its planted.chicken, is expanding its product range with another creation: planted.chicken Curry. The new Curry Marinade was developed exclusively by Hiltl. planted.chicken Curry will be available in Coop stores across Switzerland from April 4, 2022. planted.chicken generates 74% fewer CO2e emissions and uses 46% less fresh water in production than its animal equivalent.

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Planted produces meat from alternative proteins, focusing on the perfect bite. Inspired by nature, the company is pioneering a novel biostructuring approach that combines protein structuring and biotechnology. Planted products, each made from different protein sources (pea, oat, sunflower), currently include: planted.chicken, planted.pulled, planted.kebab and planted.schnitzel. The planted.chicken, Planted's first product on the Swiss market, is now available from April new additionally with a curry marinade. Like each planted.chicken, also the planted.chicken Curry consists exclusively of natural ingredients: Pea protein, pea fiber, rapeseed oil, water and a healthy dose of vitamin B12. The marinade has a fruity note, contains Indian curry spices and has a very slight spiciness.

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Cooperation with Hiltl

The fine curry marinade was developed exclusively for Planted by Hiltl, the world's oldest vegetarian restaurant according to Guinness World Records. "We can't imagine Planted off our menu - and neither can our guests. We had a lot of fun developing a curry marinade. It offers a little bit of everything: just the right touch of salt and veers slightly into sweetness. The planted.chicken curry can be roasted, grilled on a skewer, rolled into wraps, or used as a topping for a bowl or salad. There's something for everyone!" enthuses Adrian Reimann, Head of Product and Recipe Development at Hiltl.  

From April 2022, Hiltl will include planted.chicken Curry in its popular Hiltl Buffet restaurants, in the à la carte restaurant of Haus Hiltl, and in the range of products offered by Hiltl Vegimetzg. Planted and Hiltl have a long-standing relationship, and the planted.bistro by Hiltl at the company's headquarters in Kemptthal is also operated by Hiltl.  

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Sustainability through and through

Planted is committed to using only 100% natural ingredients and no additives in its products. This is what makes them a truly healthy and better alternative for everyone. In addition, an in-depth analysis was recently conducted: planted.chicken produces 74% less CO2e emissions and uses 46% less fresh water in production than the animal equivalent. To calculate the CO2e footprint, the entire life cycle of Planted products and their animal counterpart was evaluated. From growing and harvesting the ingredients, to processing and transportation, energy consumption in our production facility, storage and transportation to stores, and disposal of packaging - everything was considered.  

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Availability  

Planted is available in Switzerland, Germany, Austria, France, Italy and recently also in the UK in restaurants and retail outlets, as well as in its own Europe-wide webshop. The novelty planted.chicken Curry will be available from April 2022 in Coop stores throughout Switzerland, in the Planted online store and in Hiltl Vegimetzg.  

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Recipe

The planted.chicken curry can be prepared and combined in many ways: It can be roast, grilled on a skewer, rolled into wraps, or used as a topping for a rice bowl or salad.A recipe can be found here Fried Curry Rice | PLANTED (eatplanted.com)

More information

For more information about the company, products and photos, please contact press@eatplanted.com.