Swiss food tech startup Planted and French charcuterie expert Fleury Michon are launching three jointly developed products nationwide in France under the name Emincés Végétaux.

Zurich/Paris, Switzerland/France, June 14, 2023. - Swiss food tech startup Planted, known for its clean-label plant-based meats, has partnered with French charcuterie expert Fleury Michon to jointly distribute branded products. These are now available throughout France.

The result of the collaboration is a line of three clean-label delicious plant-based products designed to delight flexitarians and anyone who wants to eat healthy and delicious without sacrificing the traditional taste and versatility of meat. The collaboration between Planted and Fleury Michon is a perfect example of how two companies can use their expertise to develop innovative and delicious products that meet the needs of today's consumers - Planted as a leading producer of high-quality, plant-based meats made from all-natural ingredients, and Fleury Michon as a trusted French brand that knows culinary as well as spice blending. 

"We are thrilled to be working with industry expert Fleury Michon on this exciting launch," said Pascal Bieri, co-founder and member of the executive team at Planted. "Although Fleury Michon predates Planted by over 100 years, they still operate independently and are family-owned to provide products at an affordable price. As a result, Fleury Michon is the second best-selling brand* in France and consumed by eight out of ten French households - so we couldn't be happier to have gained a new and trusted partner to provide their meat-loving fan base with a new range of plant-based delights. We're confident that their artisanal marinades combined with our planted.chicken will make a perfect pair." 

The three products, Emincés Végétaux, are available in three delicious variations: Rôtis, aux Herbes and Epices douces. They can be used in a variety of dishes, from salads and hot dishes to quiches and pizzas. They are versatile, easy to use and perfect for anyone looking to add more plant-based options to their diet. In addition, all three products have a Nutriscore A rating, which is the highest possible rating for nutritional quality in France. 

"We are pleased to enter this exciting category with Planted and to offer our consumers these new plant-based products with the same high quality as our core charcuterie products," said Jean-François Fournier, General Manager France at Fleury Michon. "At Fleury Michon, we believe in offering high-quality, delicious foods that meet the needs of today's consumers. With Planted's expertise in plant-based foods, we can offer our consumers new options that are both healthy, sustainable and tasty. We believe this is just the beginning of a great partnership and that the products will quickly find their audience." 

Availability 

Following a successful premiere at Carrefour and Intermarché, all three products are now available nationwide in France, including at Carrefour, Intermarché, Casino, Monoprix and Auchan. 

The launch will be accompanied by strong marketing activities, such as in-store activations and tastings.