Planted

The new standard for plant-based meat

Our manifesto
We create delicious meat from plant-based proteins, focusing on the perfect bite and taste.

Bite by bite, we aim to reduce the negative impact of the traditional meat industry on our planet while providing healthy and tasty proteins.
Our plant-based meat is made only from natural ingredients, contains no additives and saves animal lives.

We are B-Corp certified

We are very pleased to announce that we are now officially certified as a B Corp and have joined the great B Corp movement in Switzerland and around the world. The B Corp certification is a testament to our unwavering commitment to making a positive impact on people and the planet. 

Our history

Planted was founded in 2019 after Pascal Bieri was working in the US in 2017 and became aware of various meat substitutes, but was bothered by the many additives. He brought his cousin Lukas Böni on board, who was in the process of completing his doctorate in food process engineering. Through a professor at ETH Zurich, the two came together with ETH doctoral student Eric Stirnemann, who was particularly knowledgeable about the wet extrusion process. The team was rounded out by Christoph Jenny, a finance expert who by this time had already gained a lot of experience in the foodseervice business. Judith Wemmer joined Planted's Executive Board as a late founder in 2020.

Planted was founded in 2019 after Pascal Bieri was working in the US in 2017 and became aware of various meat substitutes, but was bothered by the many additives. He brought his cousin Lukas Böni on board, who was in the process of completing his doctorate in food process engineering. Through a professor at ETH Zurich, the two came together with ETH doctoral student Eric Stirnemann, who was particularly knowledgeable about the wet extrusion process. The team was rounded out by Christoph Jenny, a finance expert who by this time had already gained a lot of experience in the foodseervice business. Judith Wemmer joined Planted's Executive Board as a late founder in 2020.

Andrin Gulich
World champion in rowing

"As a top athlete, nutrition plays a crucial role for me. Planted products are a great source of healthy proteins for me, which are also sustainable. But most importantly: they taste very good!"

Anouk Vergé-Dépré
Beach volleyball athlete

"As a professional athlete, I need a high energy intake. Planted allows me to meet my daily protein needs while doing something positive for the environment and my body. With Planted, I know exactly what's in it and where it comes from - and it tastes great!"

Working at Planted

Planted is so much more than just a (very) delicious product-it's a mindset. We empower our employees to make important decisions, to develop and to reach their full potential. We are convinced that we can only achieve our ambitious goals with teamwork.

Can't wait to change the world with us?