Better meat than animals
The carbon and water footprints of Planted products were compared to comparable conventional animal products.
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What is a B Corp?
B Corps are purpose-driven companies that use their position and influence to be a positive impact force for everyone whose lives they touch - employees, communities, consumers and, of course, our planet - not just shareholders. As part of the rigorous certification process, our impacts across all Planted European office locations and our manufacturing facilities have been extensively audited. As a certified B Corp, we have joined both a strong global and Swiss B Corp community that meets high standards for social and environmental impact.
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Our strong why
At Planted, we believe in the power of change. We want to radically change the way meat is perceived, produced and consumed, and inspire a shift from eating animal proteins to eating plant proteins so that meat eaters can make sustainable, healthy and tasty choices for their everyday lives. Through our business, we want to make the world a better place.
Our growth is driven by a desire to create a sustainable, healthy and responsible future for all - consumers, the planet and animals. We are more than a delicious product; we are a mindset. Sustainability, health and animal welfare are at the core of our identity. We don't compromise on quality and all-natural ingredients, and our commitment to excellence earns us your trust.
We joined the B Corp movement to meet these high standards for ourselves.
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What are we planning next?
We owe the certification to our exceptional commitment to sustainability, and we achieved a remarkable score of more than 90 points (category: outstanding), including recognition that our business model conserves resources to a significant degree.
Planted's journey as B Corp has just begun. We have a number of exciting projects in the pipeline that will further enhance our positive impact on the world. However, that doesn't mean we can't still improve. We are committed to continuous improvement in all areas and the mandatory re-certification in three years will help us ensure we are delivering on our commitments. We will work to amplify the positive impact of our plant-based meat by collaborating with everyone involved in its production.
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Where do these numbers come from?
With the help of Eaternity, an independent life cycle assessment expert, we calculated the environmental footprint of our products. A life cycle assessment is an internationally recognized method for measuring the environmental impact of a product throughout its life cycle.
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Carbon footprint
For the carbon footprint, all product steps were taken into account, from the cultivation and harvesting of ingredients to processing, including energy consumption in our production facility, storage and transport to stores, and disposal of packaging (cradle-to-grave).
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Water footprint
For the water footprint, we analyzed fresh water consumption for crop irrigation and water consumption for animal husbandry and meat processing.
Bite by bite to a more sustainable system
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ENERGY & WATER
When planning and equipping our new production site in Switzerland, we wanted to create a smart infrastructure from the outset to minimize the ecological footprint of our operations.
Renewable energy
We use renewable energy for our production facility and offices in Switzerland. We even use 100% Swiss hydropower. And so that no energy is wasted, we use the heat generated during production to heat our offices and other parts of the building.
This has drastically reduced our natural gas consumption to just 20 %, with the remaining 80 % being covered by this energy recovery system.
Save water drop by drop
We are careful with resources and use only as much as necessary. In our production, water is mainly used for the product itself as an ingredient and for cleaning. We only use as much as necessary to maintain our cleaning routine, which has the highest standards for hygiene, quality and safety. To reduce water consumption as much as possible, we have installed office-wide water conservation measures. We also pay attention to what goes into the wastewater: our plant is equipped with a wastewater collection tank where production wastewater is mixed and pH-neutralized before it enters the sewer system.
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INNOVATION
As a foodtech start-up exploring new frontiers, we are particularly keen on innovation. We have focused on building a strong in-house R&D team to identify new alternative proteins and develop new biostructuring methods and technologies. We believe that in the future, biostructured proteins will outperform animal meat in terms of taste, sustainability, health, efficiency and price. We are committed to using only 100% natural ingredients and no additives in all of our products - making them a healthy and better option for everyone. We get really euphoric when we think about what product we're going to launch next and believe that having a variety of options for people who want to consume less animal protein is the key to success. We love to challenge ourselves.
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CIRCULARITY
By upcycling by-products from other food value chains, we contribute to a more sustainable food system. Our planted.pulled contains flour made from sunflower pellets - the high-quality by-product of sunflower oil production. The great thing is that using these pellets in the human diet not only makes sense from a circular economy perspective, but the pellets are also rich in macro and micronutrients. Not to mention that the result is delicious.
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PARTNER
Sustainable procurement and supply chain support
In addition to quality and safety, we pay particular attention to social and environmental risks in our supply chain. As a first step, we are strengthening our approach to procurement decisions and the selection of key suppliers. Our supplier policy defines criteria for sustainable cooperation based on the ILO labor standards and the UN Guiding Principles on Business and Human Rights and describes the prevention of environmental pollution. Where there are potential problems with suppliers and partners, we ask the necessary questions to motivate them to make improvements.
In addition to oats and sunflowers as protein sources, our pea proteins and fibers are Planted's main raw materials. All plant-based ingredients are GMO-free. And because the cultivation of protein-rich plants in tropical regions is strongly associated with deforestation and loss of biodiversity. We have made it our policy not to source our main agricultural raw materials from biodiverse rainforests.Wherever quality allows, we opt for local ingredients.
In 2023, we sourced yellow peas from Switzerland for the first time and are conducting a research project on the use of Swiss yellow peas in our products.
We are also a founding member of the Swiss Protein Association to proactively put the topic of "alternative proteins" on the political agenda.
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PACKAGING
Our packaging must adequately protect the product and maximize its shelf life. Otherwise, more of our product would end up in the trash. Avoiding this is a top priority for us. Planted is all about finding innovative solutions, such as the packaging for our web store. The isolation bag we ship in is made of recycled paper and is 100% recyclable, and the cooling pads are filled with tap water that can easily be drained into the sink.
In our Swiss market, we are proud to switch to recycled post-consumer PET* (rPET) for our plastic trays and continue to use FSC-certified cardboard. The FSC certificate guarantees that the material used comes from managed forests. Our cardboard packaging can be disposed of via the normal cardboard collection. According to our life cycle analysis (LCA) calculations, the use of rPET is 66% more efficient in reducing the environmental impact compared to the use of virgin plastic.
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RESOURCE EFFICIENCY
At Planted, we firmly believe that scarce resources must be used sparingly and responsibly. That is why we are constantly working to optimize our production processes and avoid waste wherever possible. During production, we closely monitor the generation of organic waste, as start-up losses can occur during meat processing if the machines are not yet fully heated up or if parts do not meet quality standards (e.g. if they are too small). To reduce these losses, we have carried out an internal optimization project that has reduced losses by over 90 %.
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TEAM & COMMUNITY
In all our interactions, we place particular emphasis on fairness and respect. We do not discriminate against anyone on the basis of gender, age, race, nationality or any other non-professional classification. These are principles that we all live by every day. To accommodate different needs and lifestyles, almost all jobs at Planted can be part-time, and working hours are flexible.
We offer guidance and training to acquire new skills and support the development of our team members. We also offer in-company apprenticeships. And we place particular emphasis on mental health. All our team members have access to free and confidential counseling and coaching from experts.
Safety is always a top priority at the production site. We assess risks, implement risk reduction measures and design special safety training courses. We track and analyze accidents and near misses and implement our findings to ensure that similar mistakes are not repeated. We have introduced a Code of Conduct for our Board of Directors, Executive Board and senior management that describes ethical business practices and social and environmental responsibility. -
CLIMATE PROTECTION PROJECT
Our company-wide travel policy states that we consider the environmental impact of our travel options. Whenever possible, we use public transportation and look into the possibility of holding online meetings instead of face-to-face meetings. However, sometimes we have to fly. We record these unavoidable flight emissions and offset them in high-quality climate protection projects. In 2023, business flight emissions calculated with the help of Quantiscience amounted to 18 tons of CO2-eq. We have decided to support a regional project in the Lake Constance area that promotes fertile soils as natural CO₂ sinks. This climate protection program in collaboration with the Bio Foundation Switzerland stores carbon in agricultural soils and promotes measures that contribute to climate-friendly agriculture.
More information about the project: MyClimate