The new plant-based winter roast from Planted

Buying plant-based meat products has never been as varied as it has been in recent years, and yet many people stand in front of the shelves in winter and ask themselves the question: Do I have to have "goose" or not at all? After all, when it comes to roast goose, duck, meatloaf and the like, you've pretty much been left empty-handed until now. Swiss food tech startup Planted is putting an end to this and, following last year's success, is once again introducing a "ready to cook" roast that only needs to be cooked in the oven. The planted.roast comes in one piece in true "roast style" and is rounded off with a full-bodied roast sauce with a roasted aroma, specially developed by celebrity chef Sebastian Copien - and all with exclusively natural ingredients and the shortest ingredient list that a plant-based roast can have.

Plant-based enjoyment in the blink of an eye

Whether in a restaurant, with friends or at parties - for those who want to completely or partially avoid animal products, it is often a culinary challenge. Especially during the winter festive season, the preparation of plant-based meat dishes often means additional effort, which puts a strain on already limited time. With the winter roast, 100% animal-free enjoyment is now finding its way into the nation's ovens - and it's quick and "ready to cook". This delicious dish, based on plant proteins, takes just 25 minutes to cook and is rounded off with finely balanced spices, prunes and Dijon mustard as well as a gravy co-developed by celebrity chef Sebastian Copien.

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With only natural ingredients, no additives or flavorings and the shortest ingredient list, the good piece can officially call itself "clean label". But it's not just the unique taste that is impressive - the fibrous texture is also almost indistinguishable from a piece of animal meat.
The best thing is that after last year's great success, when the roast was still available in limited quantities, this year the winter roast is not only available in larger quantities and for a longer period of time (i.e. beyond the holidays), but the recipe for the sauce has also been refined once again and will not only cause rejoicing among the already die-hard planted.roast fans.

Available at Coop and in the Planted webshop

The planted.roast including gravy (400 g roast + 210 ml sauce) for 3 people is available from week 49 for CHF 9.95 until the end of December at Coop and in the Planted webshop throughout Switzerland.

Get hold of the planted.roast at the Christmas market

The Planted team will be running a market stall at the Zurich Christmas market at Münsterhof during the Christmas period from 23.11. to 23.12.2023. Visitors can enjoy a schnitzel sandwich and planted.chicken strips there or even get their hands on the new planted.roast to take home.