Planted launches Special Edition by NENI and Haya Molcho

Zurich/Vienna, May 30, 2023 - Planted expands its product range with the signature of successful gastronome Haya Molcho: Since last year already at NENI as a vegan jersual plate menu last year, the joint creation is the planted.chicken Jerusalem Style - Special Edition by NENI & Haya Molcho is now also available throughout Austria at SPAR and in the Planted Online Shop (DACH) for preparation at home. This marks the next round of the successful partnership between Planted, Haya Molcho and SPAR, bringing the spicy, oriental flavors straight from Tel Aviv into your own kitchen.

Pleasure trip through the Orient: Israeli street food for the home  

The new planted.chicken Jerusalem Style - Special Edition by NENI & Haya Molcho is ideal as a plant-based indulgence alternative for anyone who wants to bring the popular street food from Israel to their home and shorten the time until the next NENI visit. Haya Molcho is enthusiastic about the creation: "I'm delighted that, thanks to Planted and SPAR, our Jerusalem Plate is now available as a plant-based option for Israeli cuisine at home throughout Austria! NENI and Planted are just a perfect match and I am very proud of the joint Special Edition."

The successful restaurateur opened the first restaurant together with her sons in 2009 and thus laid the foundation for the NENI success story. At the end of last year, Haya Molcho became Planted's brand ambassador in Austria and provided another culinary highlight in the kitchens of her popular NENI restaurants with the plant-based Jerusalem Plate, prepared with planted.chicken.

Tradition meets sustainability that tastes 

planted.chicken Jerusalem Style - Special Edition by NENI & Haya Molcho brings oriental, sustainable enjoyment to the shelves of SPAR. For example, the environmental impact of plant-based chicken is significantly lower than that of its animal equivalent: throughout its life cycle, planted.chicken produces a whole 77% less CO2-equivalent emissions and uses 85% less water.1. The Special Edition, like all Planted products, is also made from only natural ingredients such as peas, rapeseed oil and water, and contains no flavorings, preservatives or other additives. With the original NENI spice blend, as it is also used for the Jerusalem plate in the restaurants, planted.chicken Jerusalem Style takes you on a journey through the world of food. - Special Edition by NENI & Haya Molcho into a distant world of colorful flavors.

"Haya Molcho is a great companion who shares our passion for great food and creative recipe ideas. We are very proud to have been able to expand our culinary collaboration through the new Special Edition, which brings Haya's inspiration and culinary finesse home to our fans." said Pascal Bieri, co-founder and member of the executive team at Planted.

Addition to SPAR's Young & Urban program  

planted.chicken Jerusalem Style - Special Edition by NENI & Haya Molcho is the perfect addition to the Young & Urban program and is now available exclusively throughout Austria at at SPAR, EUROSPAR and INTERSPAR in packs of 160 grams (RRP: EUR 3.79). "The fusion of two of our favorite brands NENI and Planted from the Young & Urban program is an enrichment for our customers and for us. Partnerships like this show what great product creations can happen when young companies with great visions come together. We are delighted about the expansion of our range to include planted.chicken Jerusalem Style", says SPAR board member Markus Kaser.

For the greater hunger can be found in theonline storeof Planted (DACH) the planted.chicken Jerusalem Style - Special Edition by NENI & Haya Molcho can also be ordered quickly and easily in 400 gram packs.